MYPR

Privacy Policy

Last updated: July 2026

Welcome to the website www.mypr.co.il (the "Site"). The Site is managed and operated by A. Rosenthal Communications Ltd., company number 514665124, from 53 Yitzhak Rabin Road, Givatayim (the "Company" or "we"). The Site provides users with an alternative to PR-agency services, helps them draft professional outreach to media professionals, and enables them to contact those professionals directly.

This Privacy Statement explains how we collect, use, store, and protect your personal information, and explains your rights under applicable Israeli law and, where relevant, under laws that apply to customers outside Israel.

This Privacy Statement uses masculine language in the original Hebrew for convenience only and applies equally to all genders.

Use of the Site and services is conditional on you being over 18 and having the legal capacity required to enter into a binding agreement. By using the Site, you confirm that you meet these eligibility conditions.

1.1 External Links

The services may include links to external websites and interfaces that are not controlled by the Company, including social networks such as Facebook and Instagram. Clicking such a link is done at your own discretion and responsibility, because you will be transferred to an external site that is subject to its own terms and privacy policy. The Company is not responsible for external-site content, how those sites handle your information, or any damage that may result from using them.

2. Information Collected

For registration and use of the Site, we may collect different types of personal information. Personal information is stored in databases managed by the Company.

The information will be stored and used according to law and for the purposes described in this statement.

2.1 Information Provided by You

When registering for the Site, making a purchase, or contacting customer service, you may be asked to provide identifying details including full name, phone number, email address, and residential address. When transactions are made, payment details are sent directly to the payment processor and are not stored on the Company's servers.

2.2 Information Collected Automatically

When using the Site, technical information is collected automatically, including IP address, browser type, operating system, and interface language. Usage data is also collected, including viewed pages, time spent, clicked links, and browsing path. This information is used for proper Site operation, improving user experience, and information security.

2.3 Uncompleted Actions

The Site may collect information about actions that were not completed as part of the services, such as filling a shopping cart without completing the order or stopping the registration process midway. This information is used to improve user experience and to contact you about completing the action, subject to your consent.

2.4 Mandatory Information and User Responsibility

During service registration, mandatory fields will be clearly marked. Without providing the required data in mandatory fields, the user will not be able to register for services that require registration. The user must provide correct, accurate, and complete details only, in their own name and for themselves. The Company is not responsible for damage caused by providing incorrect, missing, or another person's details. The user undertakes to update their details whenever they change, to enable continuous and proper contact.

3. Purposes for Using Information

The Site may use any information provided by you or collected during your use of the Site for professional, marketing, and/or commercial needs.

Personal, professional, and/or other information collected by the Company will be used for the following purposes, according to law:

Personal information will not be used for a different purpose from the above except according to law or after receiving user consent, where required.

4. Cookies and Tracking Tools

Cookies are small text files stored on your device when visiting the Site. They allow the Site to identify you, remember your preferences, and provide an improved browsing experience. The Site uses cookies for proper operation, improving user experience, usage analysis, and marketing. Non-essential cookies will be activated only after receiving the user's consent. Cookie settings can be changed at any time through the Site's cookie-management tool or through browser settings.

4.2 Tools We Use

The Site uses Google Analytics to analyze traffic and usage patterns, and Microsoft Clarity, a Microsoft tool for user-experience analysis that includes session recordings and heatmaps. This tool may record mouse actions, scrolling, and clicks, and the information collected may be transferred to Microsoft servers. The Site also includes the Facebook / Meta Pixel, used for conversion measurement, targeted advertising, and retargeting. In addition, the Site uses a direct-marketing provider tool to identify users for targeted marketing. For more information about how Google and Microsoft use data collected through these tools, review Google's and Microsoft's privacy policies on their respective websites.

4.3 Managing Preferences

You can manage and withdraw consent for non-essential cookies at any time through the Site's cookie-management tool or through browser settings such as Chrome, Firefox, Safari, and Edge. Please note that disabling essential cookies may affect Site functionality.

5. Sharing Information with Third Parties

The Company may transfer personal information to third parties for service operation, only to the extent required and for the purposes for which the information was collected. These third parties may include hosting and cloud providers, payment and clearing providers, messaging, mailing, and marketing system providers, data analysis and analytics providers such as Google, and digital advertising and marketing providers such as Meta. In the event of a merger, acquisition, or change of control in the Company, information may be transferred to the incoming entity, subject to continued protection at the same level set in this statement.

The Company may also transfer information to competent authorities according to a legal obligation or court order.

The Company does not sell personal information to third parties.

Each third party is required to use the information only for providing services to the Company and according to law.

5.1 Anonymous Statistical Information

The Company may provide aggregated, non-identifiable statistical information to third parties, including for research, statistics, and surveys. Such information will be transferred only after processing that prevents personal identification of the user, and it will not be possible to link it back to a specific person. This does not derogate from the Company's right to use anonymous information for internal needs.

6. International Data Transfers

Information may be transferred to servers located outside Israel due to the use of digital services provided by third parties. These transfers are performed according to law and while taking appropriate safeguards.

7. Data Retention

Information will be retained for the period required for the purposes for which it was collected, or as required by law. At the end of the retention period, the information will be deleted or anonymized so that the person can no longer be identified from it.

8. Data Subject Rights

Under Israeli law, you are entitled to review information about you that is held in the Company's databases, and to request correction or deletion of information that is incorrect, incomplete, unclear, or outdated.

To exercise these rights, the Company may request details to verify your identity.

9. Information Security

The Site makes significant efforts to protect and secure information, but cannot guarantee with certainty that information will be immune from unauthorized access. By using the Site, you confirm that you are aware of these limitations and agree to use the Site.

In the event of a serious information-security incident, the Company will act according to law, including reporting to the competent authorities where required.

10. Direct Marketing

We may send you marketing messages by email, SMS, or WhatsApp only with your explicit consent. Mailing is performed through an authorized direct-marketing provider and/or through the company that manages the Site.

You may remove yourself from the mailing list at any time through an unsubscribe link or by contacting the Company.

11. Minors

The Site is not intended for minors, and the Company does not knowingly collect information from minors.

12. Changes to the Privacy Statement

We may update this Privacy Statement from time to time according to changes in law, Company activity, or technology. A material update will be made with at least 30 days' prior notice, sent to the email address you provided. Continued use of the Site after the changes take effect constitutes agreement to the updated version. If you do not agree to the changes, you have the right to stop using the Site and request deletion of your information. The last updated date is stated at the top of this statement.

13. Contact: Privacy Protection Officer

For any question, request, or complaint regarding privacy, you may contact us through the following channels:

A. Rosenthal Communications Ltd. — Privacy Protection Officer